More on Dixie Belle Paints

Dixie Belle Paint is expanding their offerings almost every quarter as the demand for unique craft colors explodes. This company offers the highest quality artisan chalk paints on the market. This month 5 new colors hi the catalog: Holy Guacamole, Colonel Mustard, Cobalt Blue, Buttercream, and Lucky Lavender. Good thing we document our set and lighting. We can go back to any client shoot and recreate the exact same photos using the new product keeping the continuity between shoots the same. The catalog photos all look as if they were shot in the same session.  As always the client can download both TIFF and JPG files immediately and we always send a DVD with both formats and supporting documents by US mail.

Full set ready for the website and catalog.

Dixie Belle Paint can be purchased on-line at http://www.dixiebellepaint.com

We would like to welcome Dixie Belle Paint to our family of clients. We have been commissioned to update their extensive catalog of products with professional true to color catalog shots on white sweep and compose a series of environmental shots showcasing the country craft quality of the product.

Primary line of  27 paints including colors like "Florida Orange" and "Flamingo"

Natural China hair brushes.

Shooting bottled product on a white sweep is not particularly difficult, but, keeping colors accurate can be a challenge. Here the black glaze is actually blue before the coating dries. Having a fully color calibrated equipment and workflow is the key to faithfully reproducing the unique colors in this or any other product line. Controlled lighting with a known color temperature, 6500°K, is only one part of the mix. A fully calibrated camera and workstation are also required.

Glazes and clear coats.

Glaze close up detail shot.

The camera is custom balanced to a standard gray card and also RGB values are calibrated to a known standard to keep the shots consistent across the entire range of hues and re-calibrated before each set change. The workstation is calibrated weekly with a colorimeter. We use only one workstation for final processing to eliminate any hardware variables that could slip into the process.

Kudzu green.

Kudzu green with neutral gray card.

The white sweeps are actually shot to light gray to stay consistent across the product line and allow the white colors to stand out more. There is more than enough separation to "knock out" the products if needed later.