Monday, October 27, 2014

New Product Launch - Natural Sponge

The client is starting a new line of products on Amazon and has to be shot to Amazon's specs. Not the most glamorous work, but important. Not all jobs afford you the greatest creative latitude, sometime  you just shoot to spec.
Natural sponges are becoming all the rage after many years of declining sales. Tarpon Springs Sponge Docks ( is about the only place where sponge diving survives in the USA to this day and one of my favorite places to visit in the local area. So I was very happy to get the opportunity to shoot  this new line for Better Living Labs ( All the sponges are sourced and hand picked directly from vendors in this small community.

Local gift shop at the docks displays a variety
of Grass and other sponges

Sponges range in quality and variety from decorative Grass Sponges to the smaller tightly celled Wool Sponges used mostly in cosmetics and in the healthcare industry. 

This may be a small job for the studio but it deserves all the care and attention demanded by our larger clients. The client wants the colorful packaging to shine and the quality of the product to come through for this series shot to Amazon's catalog specs. (shot on white sweep w/o any props). Here is a sample of the initial proofs.

Just a modest amount of post processing, basically 
strait out of the camera.
With items like this I like to shoot with a light meter. Lots of white will fool the camera light sensor into under exposing the shot where an incidence meter can not be fooled.

And some of the finals...

Sponges on Amazon