Tuesday, July 26, 2016

Shooting for color accuracy!

Part of the challenge in product photography which seems less critical in other types of photography is getting the colors spot-on. Using color control software, color balanced lighting, calibrated monitors and camera gear can get you pretty close, but, sometimes you just have to physically match the resulting photos to the product. The following set were a battle because even a slight contrast change threw color accuracy out the window.

Light pastels can cause color control software
to try to boost the contrast to seperate the light tints
from the white elements increasing color saturation 
and color shift.



Here the hardest color to render correctly in JPG is usually full
saturation red.


I always guarantee correct color rendering in a given color space. Sometimes a brief discussion on color theory and monitor calibration with the client is necessary to explain why colors look different on their phone's screen from their desktop computer. More on color calibration here https://en.wikipedia.org/wiki/Color_calibration

Having trouble deciding weather to out-source or in-house your product photography?
Reading this article will help you decide. http://bit.ly/29U9VlO

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