White means white period. Not RGB 254,254,254 but 255,255,255, and sharp as a tack front to back. Quite a challenge when we are working with macro distances. This means shooting at f/22 or higher and requiring gobs of quality light only possible with very powerful (and hot) continuous halogen lights or pricey studio quality strobes. We choose strobes. The halogen lights are so hot they overpower the A/C and heat the studio to uncomfortable levels in about an hour.
Following are an example of some rejected images.
Wrong layout, focus, and not on white.
Not on white and focus.
All of the above would be ok for Ebay, Craig's List and other auction sites, but they fall short because of some technical flaws. We noticed the colors on the failed images were a bit off which may have caused customer satisfaction issues because the images don't actually reflect the products true colors.
Here are the approved shots the client had us do after the in-house method failed. (Please note: there is always some color shifting because of individual monitor/browser rendering.)
Following the style guide the background measures
255,255,255 and everything is in focus. Colors
are calibrated and 100% accurate.